COTERIE 2020 NYC
- jiongjionglzy
- Mar 9, 2020
- 2 min read
Updated: Apr 5, 2020
Coterie is the premier global event that connects women's apparel, accessories, and footwear designers with the international 'who's who' of retailers. It builds exclusive shopping experiences from the ground up so that brands and buyers can create synergies that fuel their businesses.
Below are the three brands I research in the Coterie trade show
Yochi
Founder and designer Yochi’s namesake jewelry brand is inspired by flowers and New York City style.All Yochi earrings are handcrafted in Manhattan’s Fashion District by a team of artisans. Yochi’s direct-to-consumer business model allows the brand to offer high-quality jewelry at an affordable price for trendsetting young women.A favorite of fashion girls and editors, Yochi has been featured in Lucky, Elle, InStyle, and People Style Watch.
Their target customers are between 18-30, most are college students and white collars. I noticed that they use a lot of animal elements, like lions, tigers and snakes. They also have butterfly design earrings and bee rings, those cute designs really catch young girls’ eyes.
Vince
Vince is a leading global luxury apparel and accessories brand best known for creating elevated yet understated pieces for every day. ... Known for a range of luxury products, Vince offers women's and men's ready-to-wear, shoes, home, fragrance, and handbags.
It’s target market is affluent, style-savvy women between the ages of 18 and 50.
PatBo
PatBo is a Brazilian high-end fashion brand. The richly detailed embroidery that is a hallmark of Patricia Bonaldi’s designs is a rarity in Brazil, as it is now in much of the world. This kind of meticulous handwork is most often found in haute couture, one of the last bastions of such laborious artisanal techniques. It’s a perfect example of the brand’s commitment to both technical expertise and boundless imagination.
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